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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2015. № 9. Part 1. P. 58-61.
SCIENTIFIC AREA: Philological Sciences
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METAPHOR IN THE BUSINESS SUBJECTS TEXTS - MYTH OR REALITY?

Dorofeeva Anna Alekseevna
Lomonosov Moscow State University


Abstract. In the article the attempt to analyze the use of metaphor in the journalistic texts of the business press (by the material of the English language) is made. This issue is considered in terms of stylistic and discursive belonging of the business press texts with a glance to the peculiarities of the development of modern society. The author gives the examples of the use of metaphor in the written business media discourse, and describes the features of their functioning.
Key words and phrases: метафора, деловая коммуникация, деловая пресса, письменный деловой медиадискурс, средства массовой информации, язык бизнеса, metaphor, business communication, business press, written business media discourse, media, language of business.
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