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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. № 1. Part 1. P. 206-208.
SCIENTIFIC AREA: Pedagogical Sciences
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TEACHING PROFESSIONAL ENGLISH TO THE FUTURE SPECIALISTS IN THE SPHERE OF ADVERTISING AND PUBLIC RELATIONS: PRACTICAL EXPERIENCE

Evgrafova Ol'ga Gennad'evna
Kazan (Volga region) Federal University (Branch) in Naberezhnye Chelny


Abstract. The article analyzes the content, forms and methods of teaching English to the future bachelors of the field of study "Advertising and Public relations". The author summarizes his personal teaching experience and concludes that multi-disciplinarity of the tasks and functions of a future specialist in the sphere of advertising and public relations determines the necessity of creative approach to the choice of content and organization of educational process.
Key words and phrases: профессиональный английский язык, общекультурные компетенции, профессиональные компетенции, содержание обучения, формы и методы обучения, межкультурная коммуникация, professional English, general cultural competences, professional competences, content of teaching, forms and methods of teaching, intercultural communication.
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