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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. 10. Part 1. P. 42-45.
SCIENTIFIC AREA: Philological Sciences
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Vlasyan Gayane Rubenovna
Chelyabinsk State University

Abstract. Communicative behavior of the speaker mostly depends on the national culture to which he/she belongs, which norms and conventions, values and rituals are accepted in his/her society. In the process of communication we use not only universal and individual strategies but ethno-cultural as well. No two national groups see the world in exactly the same way. The greater is the difference in background between senders and receivers, the greater is the difference in meanings attached to particular words and behaviors.
Key words and phrases: , , , , culture, values and rituals, communicative behaviour, ethno-cultural differences.
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