ENGLISH BORROWINGS IN THE PRINTED ADVERTISING TEXTS: PRAGMATIC ASPECT
Dedyukhin Andrei Aleksandrovich, Dedyukhina Anna Gennad'evna
Kuban State University
Abstract. The article describes pragmatic aspect of English borrowings in the printed advertising texts. The authors conclude that English borrowings used in the printed advertising texts perform three key functions: firstly, they form human information environment; secondly, they contain evaluative units to create positive or, very seldom, negative effect; thirdly, they attract attention to promote a product or service.
Key words and phrases: англоязычные заимствования, тексты печатной рекламы, источник информации, сфера употребления, оценка, привлечение внимания, English borrowings, printed advertising texts, information source, sphere of usage, evaluation, attracting attention
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Русский
