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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 12. Part 4. P. 94-97.
SCIENTIFIC AREA:    Philological Sciences
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THE ROLE OF CONCEPTUAL ANTONOMASIA IN THE FORMATION OF G. SCHRODER’S IMAGE

Goncharova Elizaveta Sergeevna
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation


Abstract. The paper examines the influence of conceptual antonomasia in the German press on the formation of G. Schroder’s image. Antonomasia implicitly evaluates the Chancellor’s personality and political activity, affecting his authority. The evaluation can be of a pejorative or meliorative nature, which consequently affects the image of the head of the state. It is concluded that this language means is mainly used to ridicule or humiliate, modeling in such a way a negative image.
Key words and phrases: концептуальная антономазия, имидж политического лидера, пейоративная и мелиоративная оценки, прозвища, прецедентные имена, conceptual antonomasia, image of political leader, pejorative and meliorative evaluations, nicknames, precedential names
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