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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. № 2. Part 1. P. 116-119.
SCIENTIFIC AREA: Philological Sciences
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Kochergan Aleksandra Mikhailovna
Syktyvkar State University named after Pitirim Sorokin

Abstract. The article is devoted to the analysis of general discursive categories of the advertising discourse, presented by such textual-discursive categories as informativity, situational character, intentionality, acceptability and intertextuality, and first singled out category of suggestiveness which is discourse-forming for the genre of advertisement. The paper reveals the difference of general discursive category of intentionality from discourse-forming category of the advertising discourse - suggestiveness, and the interconnection of the latter with the principal textual-discursive categories in the framework of the advertising discourse is explained.
Key words and phrases: текстово-дискурсивная категория, дискурсообразующая категория, когерентность, интенциональность, информативность, интертекстуальность, саджестивность, рекламный дискурс, textual-discursive category, discourse-forming category, coherence, intentionality, informativity, intertextuality, suggestiveness, advertising discourse.
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