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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. № 2. Part 2. P. 69-72.
SCIENTIFIC AREA: Philological Sciences
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Vlasyan Gayane Rubenovna, Kozhukhova Irina Vladimirovna
Chelyabinsk State University

Abstract. Study of the main principles of politeness in cross-cultural communication enables to avoid misunderstanding and ambiguity thus providing effective communication. The phenomenon of politeness is universal and at the same time is culture-specific. The article discusses some frequent ways of minimizing communicative pressure and describes the main stumbling blocks to effective communication amongst whish are language, non-verbal communication, preconceptions, anxiety, tendency to a quick evaluation.
Key words and phrases: вежливость, успешная кросс-культурная коммуникация, культурно-специфичные ценности, коммуникативная стратегия, Максимы, иллокутивный акт, дистанция, politeness, successful cross-cultural communication, culture-specific values, communication strategy, Maxims, illocutionary act, spatial distance.
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