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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. 2. Part 2. P. 111-113.
SCIENTIFIC AREA: Philological Sciences
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PROPER NAMES OF BUSINESS-OBJECTS: THE DENOMINATIONS OF SHOPS OF CHILDRENS GOODS IN VORONEZH

Manukovskaya Mariya Alekseevna, Lapinskaya Irina Petrovna
Voronezh State Technical University


Abstract. The article sets the goal to examine the tendencies of naming as a process of denomination development for the company, its product or service. The study of this phenomenon is conducted by the example of shops denominations of childrens goods in Voronezh. The analysis shows that the denominations of shops of childrens goods meet the principal criteria of naming: to correspond to the brand idea, to reflect the uniqueness of a trading institution, to possess the norms of language and to use the means of language expressiveness, - and also meet the laws of communication and nomination, thus the originality of the proper names of business-objects is maintained, conditioned by the denoting sphere of nomination.
Key words and phrases: , , , , , , , communicative chain, the component of nominative triad, proper name of a shop, polysemy, neologism, the sphere of communication, style.
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