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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2016. № 4. Part 3. P. 41-47.
SCIENTIFIC AREA:    Philological Sciences
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VERBALIZATION OF VALUE MOTIVATION OF THE MODERN RUSSIAN JOURNALIST’S PROFESSIONAL ACTIVITY
Mezentseva Alena Vladimirovna
Altai State University
Abstract. The article examines the verbalization of the value dominants of the professional activity of two generations of modern Russian journalists. Analyzing journalists’ basic intentions phenomena from the semio-socio-psychological viewpoint allows identifying the canonical/optional value foundations of the journalistic profession. The author argues that the sphere of journalists’ value self-identification becomes a ground for confrontation between social obligation and the profession.
Key words and phrases: интенция, социокод, семиосоциопсихология, кросс-культурный анализ, долженствование, базовые и факультативные ценности, intention, socio-code, semio-socio-psychology, cross-cultural analysis, obligation, basic and optional values
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