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THE LINGUISTIC ANALYSIS OF ANGLICISMS IN THE NAMES OF SAMARA COMPANIES AND ORGANIZATIONS
Cherkunova Marina Vladimirovna
Abstract. This article deals with the issues of functioning of the names of Russian firms and companies containing the English-language elements. The research is carried out by the material of the commercial names of the firms of the Samara region. The morphological, semantic and stylistic aspects of the English-language inclusions are considered. Particular attention is paid to the study of anglicisms in terms of the increase / decrease of the affecting potential of commercial names.
Key words and phrases: коммерческое название, англицизм, иноязычная лексика, эффективность названия, прагматический эффект, commercial name, anglicism, foreign-language vocabulary, effectiveness of the name, pragmatic effect
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