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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. 7. Part 1. P. 104-107.
SCIENTIFIC AREA: Philological Sciences
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ANTITHESIS AS A MEANS TO TRANSFER AUTHORS INDIVIDUAL STYLE WHILE TRANSLATING THE BOOK BY F. TROMPENAARS AND CH. HAMPDEN-TURNER "RIDING THE WAVES OF CULTURE: UNDERSTANDING DIVERSITY IN GLOBAL BUSINESS"

Mikhal'tsova Elina Sergeevna
National Research Tomsk Polytechnic University


Abstract. The paper addresses the problem of transferring the specifics of authors individual style in the popular science texts focused on the issues of economy and management. The techniques to translate authors individual linguistic means in the popular science texts are under analysis. Antithesis is considered as a basic means to transfer authors style. This device represents the authors conception on specifics of oppositions and their perception by the representatives of different linguistic communities.
Key words and phrases: , - , - , , , , , antithesis, popular science sub-style, authors individual linguistic means, language of economy and management, stylistic peculiarities, opposition, cultural differences.
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