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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. № 8. Part 1. P. 112-116.
SCIENTIFIC AREA: Philological Sciences
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LINGUISTIC MEANS OF ATTRACTING ATTENTION IN ENGLISH-LANGUAGE ADVERTISING TEXTS

Evgrafova Ol'ga Gennad'evna, Ishmuradova Al'fiya Mukhtarovna
Naberezhnye Chelny Institute of Kazan (Volga Region) Federal University


Abstract. The article deals with such language peculiarities of English-language texts and slogans as emotionally expressive vocabulary, specialized terms and names of reputable organizations, tropes, phonetic and stylistic devices. The authors conduct a detailed analysis of the means of attracting attention having examined a number of texts and slogans of the English-language advertising of food products from the viewpoint of vocabulary, phonetics and stylistics.
Key words and phrases: языковые средства, рекламный текст, англоязычная реклама, образ продукта, реклама производителя, специальные термины, научная лексика, новые свойства продукта, стилистические приемы, linguistic means, advertising text, English-language advertisement, product image, producer’s advertisement, special terms, scientific vocabulary, new features of product, stylistic devices.
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