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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2016. № 8. Part 1. P. 116-120.
SCIENTIFIC AREA: Philological Sciences
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STYLISTIC DEVICES IN NEWSPAPER HEADLINES AS A MEANS OF PRAGMATIC EFFECT ON THE AUDIENCE

Isaeva Anastasiya Yur'evna
Tula State Lev Tolstoy Pedagogical University


Abstract. The article deals with stylistic devices in the newspaper headlines of modern English-language Internet editions, as well as the strategies of their translation on the Internet resources "InoSMI" and "Inopressa". The main purpose of the author of the paper is to attract the reader’s attention to newspaper material. All the devices and techniques used by the addresser should help to achieve the defined aim. Considering the peculiarities of the functioning of the means of expression with extensive pragmatic potential in newspaper headlines is an urgent problem of the study.
Key words and phrases: газетный заголовок, перевод, прагматика, прагматическое воздействие, стилистический прием, фразеологизм, метафора, персонификация, аллюзия, ирония, оксюморон, newspaper headline, translation, pragmatics, pragmatic effect, stylistic device, phraseological unit, metaphor, personification, allusion, irony, oxymoron.
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