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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 10. Part 2. P. 67-70.
SCIENTIFIC AREA:    Philological Sciences
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PRAGMATIC AND FUNCTIONAL PECULIARITIES OF COLOUR TERMS IN ADVERTISING DISCOURSE (BY THE MATERIAL OF PROMO-TEXTS BY MERCEDES-BENZ COMPANY)
Velichko Alesya Aleksandrovna
North Caucasus Federal University
Abstract. The article is devoted to studying pragmatic and functional component of choosing colour nomination in creolized texts. The analysis indicates that when studying semantics and pragmatics of colour focus should be on the problem of its informative value and specific influence on human psycho-emotional sphere. The choice of colour nomination within the investigated textual space is conditioned by the basic purposes of an advertising text and pragmatic potential of colour terms imparted by the author.
Key words and phrases: рекламный дискурс, примарно-эмоциональный текст, прагматика цвета, цветообозначение, цветовая номинация, advertising discourse, primary emotional text, pragmatics of colour, colour term, colour nomination
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