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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2017. № 12. Part 2. P. 55-58.
SCIENTIFIC AREA:    Philological Sciences
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FROM IMAGE TO SIGN: TRANSFORMATION MECHANISMS (BY THE MATERIAL OF NART EPIC POEMS)
Uzdenova Fatima Taulanovna
Institute of Humanities Researches of the Kabardino-Balkarian Scientific Center of the Russian Academy of Sciences
Abstract. The paper examines a semiotic component of the paradigm of linguo-cultural consciousness, identifies the images representing national ethical and esthetical conceptions and discovers the factors influencing the processes of transforming images into signs. The author considers mechanisms to transfer an archetype from the most archaic forms of world perception to modern ones (presserving the previous forms as rudimentary). The following constants are identified: archetypes of hair, mustache, concept of warrior, motive of concealment, ideal woman image.
Key words and phrases: образ, знак, архетип, этико-эстетические представления народа, фольклор, нартский эпос, image, sign, archetype, national ethical and esthetical conceptions, folklore, Nart epic poem
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