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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2017. № 4. Part 1. P. 159-163.
SCIENTIFIC AREA: Philological Sciences
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KEY FEATURES OF THE YOUTH IMAGE IN REGIONAL MEDIA DISCOURSE AND THE ASSOCIATIVE DICTIONARY

Pystina Ol'ga Vladimirovna
Syktyvkar State University named after Pitirim Sorokin


Abstract. The article presents the study results of the dominant images of youth prevailing in the single youth edition of the Komi Republic. With this purpose, the author examines linguistic means of formation of the youth media images in the edition under study. Based on the comparative analysis of the associative fields of "youth" in "The Russian Associative Dictionary" and images of youth in media texts, the article concludes that mass media can become an institution, transmitting value guidelines to the youth audience.
Key words and phrases: образы молодежи, молодежные СМИ, языковое сознание, ассоциативное поле, ассоциативный эксперимент, медиатекст, images of youth, youth media, language awareness, associative field, associative experiment, media text.
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