ACTUALIZATION OF CONCEPTUAL METAPHOR "CRISIS IS ILLNESS" IN THE ECONOMICAL MEDIA-TEXTS
Stepanova Nataliya Valentinovna
Saint Petersburg Electrotechnical University "LETI"
Abstract. The article provides the study within the theory of conceptual integration by the material of economical media-texts of crisis period. Using a critical discursive analysis the author examines the cases of metaphorical interpretation of a crisis as an illness. According to the research, the metaphor "crisis is illness" is based on deeper metaphor "FAILURE is DANGER" which contributes to the realization of persuasive, evaluative and other author’s strategies.
Key words and phrases: образ кризиса, критический дискурс-анализ, концептуальная интеграция, метафора, ментальное пространство, медиатекст, image of crisis, critical discourse-analysis, conceptual integration, metaphor, mental space, media-text
Open the whole article in PDF format. Free PDF-files viewer can be downloaded .
References:
Deik T. A. van. Diskurs i dominirovanie [Elektronnyi resurs] // Sovremennyi diskurs-analiz. Metodologiya: kontseptual'nye obosnovaniya. 2009. T. 1. Vyp. 1. URL: http://discourseanalysis.org/ada1_1.pdf (data obrashcheniya: 23.03.2017).
Stepanova N. V. Angloyazychnye ekonomicheskie mediateksty krizisnogo perioda: kognitivno-diskursivnyi analiz: diss. … k. filol. n. SPb., 2014. 171 c.
Stepanova N. V. Metaforicheskoe osmyslenie krizisa kak prirodnogo yavleniya v kontekste teorii kontseptual'noi integratsii // Filologicheskie nauki. Voprosy teorii i praktiki. 2017. № 3 (69): v 3-kh ch. Ch. 3. S. 157-165.
Fauconnier G., Turner M. Conceptual blending, form and meaning [Elektronnyi resurs]. URL: http://tecfa.unige. ch/tecfa/maltt/cofor-1/textes/Fauconnier-Turner03.pdf (data obrashcheniya: 08.12.2016).
Grady J. E., Oakley T., Coulson S. Blending and Metaphor // Metaphor in cognitive linguistics / G. Steen, R. Gibbs (eds.). Philadelphia: John Benjamins, 1999. P. 101-124.
Whatever next [Elektronnyi resurs] // The Economist. 2008. November 19th. URL: http://www.economist.com/node/ 12494679 (data obrashcheniya: 20.02.2017).
Русский
