THE ROLE OF THE VERBAL COMPONENT IN COMMUNICATIVE GOAL REALIZATION OF MALE SPORTS ADVERTISING IN ENGLISH-LANGUAGE MAGAZINES
Mel'nichuk Tat'yana Aleksandrovna
M.K. Ammosov North-Eastern Federal University
Abstract. The research is devoted to the identification of the peculiarities of using verbal means in the structurally-semantic organization of male advertising of sports goods in English. The creolized text of magazine sports advertising has a number of genre, pragmatic and structural differences from other types of a creolized advertising text. The article describes the specificity of sports advertising aimed at the male audience at the language level (lexical, syntactic, semantic characteristics).
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