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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2018. 1. Part 1. P. 151-154.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2018-1-1.39

THE ROLE OF THE VERBAL COMPONENT IN COMMUNICATIVE GOAL REALIZATION OF MALE SPORTS ADVERTISING IN ENGLISH-LANGUAGE MAGAZINES

Mel'nichuk Tat'yana Aleksandrovna
M.K. Ammosov North-Eastern Federal University


Abstract. The research is devoted to the identification of the peculiarities of using verbal means in the structurally-semantic organization of male advertising of sports goods in English. The creolized text of magazine sports advertising has a number of genre, pragmatic and structural differences from other types of a creolized advertising text. The article describes the specificity of sports advertising aimed at the male audience at the language level (lexical, syntactic, semantic characteristics).
Key words and phrases: , , , , , , creolized text, advertising discourse, sports advertising, gender, verbal component, non-verbal component.
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