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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2018. № 11. Part 1. P. 9-13.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2018-11-1.1

THEMATIC ORIENTATION AS A KEY COMPONENT OF MULTIMEDIA LONGREAD
Bulaeva Mariya Nikolaevna
South Ural State University (National Research University)
Submitted: 04.05.2018
Abstract. The article is devoted to studying the thematic orientation of the multimedia longread - a special journalistic format for information transfer on the Internet. The author’s definition of the multimedia longread is substantiated; its specific features are analysed. On the basis of the conducted research, it is concluded that thematic orientation is a key characteristic of the multimedia longread. The theoretical and practical significance of the work is in the author’s classification of multimedia themes.
Key words and phrases: журналистика, мультимедийный лонгрид, формат, тематическая направленность, тема, journalism, multimedia longread, format, thematic orientation, theme
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