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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2018. № 3. Part 1. P. 67-69.
SCIENTIFIC AREA: Philological Sciences
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Bakhmudova Anzhelika Shamilovna, Shakhemirova Svetlana Vagidovna
Dagestan State University

Abstract. The article discovers certain linguo-culturological peculiarities of the English and French advertising texts. Relying on the lin-guistic analysis the authors identify the frequency of phonetic and lexical means used in advertising texts. The analysis of linguis-tic means indicates that to achieve successfully the basic purpose of advertising messages, i.e. to attract the addressee’s attention, the complex usage of linguistic means is required.
Key words and phrases: лингвокультурологический анализ, аллитерация, ассонанс, синестемические тропы, рекламный дискурс, положительная коннотация, linguo-culturological analysis, alliteration, assonance, synesthemic tropes, advertising discourse, positive connotation.
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