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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2018. № 3. Part 1. P. 121-123.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2018-3-1.33

PHONOSTYLISTIC FEATURES OF ADVERTISEMENTS IN THE GERMAN PRESS

Kuznetsova Lyudmila Nikolaevna, Bespalova Svetlana Vasil'evna, Tret'yakova Irina Vladimirovna
Ogarev Mordovia State University


Abstract. The article is devoted to the linguo-stylistic analysis of an advertisement as one of the types of German-language advertising discourse. The main attention is paid to the complex description of the phonostylistic features of the investigated object by the material of modern printed publications of the German press. The described language tools help the author to create an original bright and expressive text of the German advertisement.
Key words and phrases: аллитерация, ассонанс, рифма, консонанс, метафора, олицетворение, синекдоха, гипербола, каламбур, alliteration, assonance, rhyme, consonance, metaphor, personification, synecdoche, hyperbole, pun.
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