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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2018. № 8. Part 2. P. 381-383.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2018-8-2.36

WAYS OF OPTIMIZING STRATEGY REALIZATION IN A TRAILER

Saburova Natal'ya Anatol'evna, Plotnikova Karina Alekseevna
Pacific National University


Submitted: 16.07.2017.
Abstract. In the article, the trailer is considered as a polycode advertising text, in which with the help of a special combination of verbal and non-verbal means the main task - to attract the addressee to watch the film - is solved. Speech influence in the trailer is realized through one of communicative advertising strategies - the optimizing strategy. This strategy is expressed by means of a series of techniques that cause bright, positive emotions, help memorize the text, reduce the distance between the film creators and the audience.
Key words and phrases: реклама, поликодовый текст, речевое воздействие, стратегия, трейлер, прецедентные феномены, идиомы, клише, advertisement, polycode text, speech influence, strategy, trailer, precedent phenomena, idioms, clich?s.
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