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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2019. є 12. P. 159-165.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2019.12.32

WINE METAPHORS IN ADVERTISING TOURIST NARRATIVE

Men'shikova Ekaterina Evgen'evna
Baikal State University


Submitted: 13.11.2019.
Abstract. The article focuses on identifying the peculiarities of wine metaphors in advertising tourist narrative. The analysis of linguistic material shows that wine metaphorical representation is based on the similarity of gustatory, chromatic and olfactory sensations, anthropomorphous metaphors representing the denotative sphere "Human" are highly frequent. It is shown that wine is a mental concept that contains information of general cultural and local cultural value. The author concludes that wine metaphors in advertising tourist narrative form vivid, multidimensional images, raise a text suggestive potential, have a powerful pragmatic potential.
Key words and phrases: метафора, рекламный туристический нарратив, винные метафоры, синестетический перенос, синестетические метафоры, олицетворение, антропоморфные метафоры, metaphor, advertising tourist narrative, wine metaphors, synesthetic transfer, synesthetic metaphors, personification, anthropomorphous metaphors.
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