COMPARATIVE ANALYSIS OF EXPRESSIVE MEANS USE IN THE RUSSIAN AND ENGLISH ADVERTISING TEXTS (BY THE MATERIAL OF THE AHMAD TEA COMPANY PRODUCTS)
Vorobets Tat’yana Alekseevna, Gerdt Elena Valer’evna, Lobkova Elena Vladimirovna
Siberian State Automobile and Highway Academy (SibADI)
Submitted: 26.11.2018
Abstract. The article analyses the expressive means used in the parallel texts of the Russian and English advertising by the material of the Ahmad tea company products. The most frequent means of expressiveness are identified, they are classified according to the meaning and types of linguistic means, and the degree of their occasional/traditional character is noted in the language systems under consideration. In the course of the study, conclusions are made regarding the specificity of use and the characteristics of the lexical meaning of the allocated expressive means aimed at creating a positive image of the advertised product.
Key words and phrases: рекламный текст, выразительные средства, коннотация, образность, сравнительный анализ, advertising text, expressive means, connotation, figurativeness, comparative analysis
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