FEATURES OF THE LINGUOCULTURAL IMAGE-STEREOTYPE "DOCTOR" FROM THE POSITION OF A DIRECTED ASSOCIATIVE EXPERIMENT
Chigrinova Ekaterina Aleksandrovna
Volgograd State University
Submitted: 19.12.2018
Abstract. The article deals with the problem of studying the personal and social linguistic consciousness of young people belonging to different ethnic groups. The study is based on data from a directed associative experiment. The main attention is paid to the analysis of the content of the associative field of the stimulus word "doctor" formed among the Russian and foreign medical students. With the help of the comparative analysis, the author has managed to identify positive and negative components of the linguocultural image-stereotype of a modern doctor.
Key words and phrases: психолингвистика, направленный ассоциативный эксперимент, семантические зоны, слово-стимул, слова-реакции, образ-стереотип врача, psycholinguistics, directed associative experiment, semantic zones, stimulus word, reaction words, modern doctor’s image-stereotype
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