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SOURCE:   Philology. Theory & Practice. Tambov: Gramota, 2019. 2. P. 194-198.
SCIENTIFIC AREA: Philological Sciences
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https://doi.org/10.30853/filnauki.2019.2.41

FIGURATIVE-METAPHORICAL REPRESENTATION OF NATURAL LANDSCAPE IN TOURISM ADVERTISING NARRATIVE

Menshikova Ekaterina Evgenevna
Baikal State University


Submitted: 21.11.2018.
Abstract. The article is devoted to the study of the figurative-metaphorical means of representing natural landscape in tourism advertising narrative. In the course of the material analysis, it has been found out that most geographical objects are used as a source of the metaphorical representation of natural landscape: forests, mountains, volcanoes, rivers, waterfalls, lakes, seas, oceans, etc. The author shows that metaphors, comparisons, epithets and personification are the most common figurative-metaphorical means of describing natural landscape.
Key words and phrases: , , , , , , , , tourism advertising narrative, figurativeness, metaphor, epithets, personification, image of autumn forest, image of mountain landscape, image of water landscape.
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