COMPENSATORY EFFECT OF PRAGMATIC ADJUSTMENT IN INTERPRETATION OF GARY LARSON’S MULTI-MODAL TEXTS
Grebenev Aleksandr Nikolaevich, Shayuk Antonina Yur'evna
Pushkin Leningrad State University
Submitted: 28.02.2019
Abstract. The article examines the peculiarities of interaction of verbal and visual modules as components of a coherent multi-modal message. The study is based on the cartoonist Gary Larson’s multi-modal texts, which have been previously examined exclusively in the context of humorous discourse. The analysis has identified non-typical compensatory effects, which occurred during pragmatic adjustment. The authors suggest their own interpretation of this phenomenon. Relying on the findings the paper introduces a modified model of pragmatic interpretation, which considers the specificity of multi-modal integration of verbal and visual modules.
Key words and phrases: теория релевантности, мультимодальный анализ, специальные концепты, эмерджентные атрибуты, прагматическая юстировка, компенсаторный эффект, relevance theory, multi-modal analysis, ad hoc concepts, emergent attributes, pragmatic adjustment, compensatory effect
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