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SOURCE:	Philology. Theory & Practice. Tambov: Gramota, 2020. № 11. P. 214-217.
SCIENTIFIC AREA:	Philological Sciences
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https://doi.org/10.30853/filnauki.2020.11.45

Intertextuality in the French-Language Social Advertisement

Dediurina Ekaterina Iurievna
Moscow State Linguistic University

Submitted: 27.08.2020

Abstract. The article considers the problem of intertextuality in the French-language social advertisement. The research objectives are as follows: to reveal specificity of intertextual relations and to identify the means realizing intertextuality in the French-language social advertisement. Sources of intertextual inclusions in the French-language social advertisement are revealed and purposes of such inclusions are considered. Scientific originality of the study lies in the fact that the author for the first time examines the pragmatic potential of intertextuality by the material of the French-language social advertisement. The research findings are as follows: the author proves that intertextuality possesses a high pragmatic potential and increases persuasive effect of an advertising text.

Key words and phrases: франкоязычная социальная реклама, интертекстуальность, прагматический потенциал, прецедентные имена, аллюзия, French-language social advertisement, intertextuality, pragmatic potential, precedent names, allusion

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