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SOURCE:    Philology. Theory & Practice. Tambov: Gramota, 2020. № 5. P. 236-240.
SCIENTIFIC AREA:    Philological Sciences
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https://doi.org/10.30853/filnauki.2020.5.46

Mixed Metaphor and Malaphor in Cognitive Anti-memetics in the English Language
Taymour Maria Pavlovna
Moscow State Linguistic University
Submitted: 05.03.2020
Abstract. The article analyses mixed metaphor and its subtype malaphor in the context of the insufficiently studied space of cognitive anti-memetics, which represents the novelty of the study. The aim of this work is to investigate the cognitive and pragmatic functioning of mixed metaphors in anti-memes in English in modern online communication. The results of the research demonstrated that the generation of mixed metaphor in an anti-meme occurs mainly due to the process of the metaphorical projection between source and target domains.
Key words and phrases: смешанная метафора, малафора, анти-мем, рефрейминг, когнитивный диссонанс, метафорическое проецирование, mixed metaphor, malaphor, anti-meme, reframing, cognitive dissonance, metaphorical mapping
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