Verbal Means of Influencing the Reader as Anthropocentric Peculiarity of the English-Language Military Advertising Texts (by the Material of ‘Army Times’ Magazines)
Khafizova Mariya Borisovna
Smolensk State University; Smolensk Field Marshal Kutuzov Cadet College
Submitted: 06.05.2020
Abstract. The article deals with anthropocentric peculiarities of the English-language military advertising texts taking into account tactical communication goals of their authors. The study aims to determine anthropocentric peculiarities of advertising texts represented by various linguistic means. Scientific novelty of the research lies in the fact that for the first time the study of verbal means of influencing the reader is conducted from the perspective of anthropocentrism. The attained results have revealed that grammatical, stylistic and lexical means objectifying anthropocentric orientation of an advertising text realise the tactical communication goals of an advertiser.
Key words and phrases: антропоцентризм, военная реклама, вербальные средства, тактические коммуникативные цели, местоимения, anthropocentrism, military advertising, verbal means, tactical communication goals, pronouns
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