Influence of Stylistic Peculiarities of the Turkish-Language Movie Slogans on Human’s Psyche
Galikhanova Farzaniya Ul’masovna
Kazan (Volga region) Federal University
Submitted: 25.05.2021
Abstract. The paper aims to identify psycholinguistic peculiarities of slogans for the Turkish-language movies of 2010-2020. Scientific originality of the study involves analysing influence of stylistic peculiarities of modern movie slogans on perception, memorability and involvement effect. Movie slogans are examined from the viewpoint of perception, memorability and involvement effect. A quantitative analysis of movie slogans is conducted taking into account slogan memorability and created "involvement effect". The research findings allow concluding about the role of stylistic means in raising recognizability and memorability of slogans and development of a human’s motivational sphere.
Key words and phrases: психолингвистика, психолингвистическое тестирование, стилистические средства, восприятие, вовлечение, psycholinguistics, psycholinguistic assessment, stylistic means, perception, involvement
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