Romanova Galina Viktorovna
Voronezh State Technical University
Submitted: 12.12.2021
Abstract. The purpose of the research is to determine how the linguistic mechanism of influence is organised when set expressions are used in mass media. The research is novel in that it applies a new approach to studying set expressions, they are considered as a means of influencing the reader or listener (the function of truisms); diverse examples of transformations of set expressions in the function of truisms are collected, structured and organised into a system. The research findings have shown that set expressions in modern texts shifted the main area of their use from a usual figurative means to the function of truisms, linguistic authority; mental and behavioural attitudes are "transmitted" through them to those who perceive information and in doing so, the mechanism of influence is formed.
Key words and phrases: устойчивые выражения, трюизмы, речевое воздействие, коммуникант, виды трансформаций устойчивых выражений, set expressions, truisms, speech influence, communicant, types of transformations of set expressions
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