Sarcasm as Speech Means of Implementing Politician Discrediting Strategy (by the Material of the German Mass Media Texts about D. Trump)
Lezhnina Anna Sergeevna
Military Academy of the Signal Corps
Submitted: 10.01.2022
Abstract. The paper aims to identify the role of sarcasm in implementation of the communicative discrediting strategy. The article studies the use of sarcastic evaluation aimed to create a negative image of a politician; analyzes the examples of sarcastic statements in the German mass media which serve to discredit the image of a particular politician (D. Trump), as well as his potential voters in the eyes of the readers; identifies a number of linguistic markers of sarcasm. The scientific originality of the research lies in the fact that the article considers sarcasm which is traditionally studied only in connection with the category of irony a separate speech means with a significant influential potential which can be used by the author of a sarcastic statement for targeted implementation of the communicative discrediting strategy; identifies certain linguistic markers of a negatively evaluative sarcastic meaning of a statement. As a result, it has been proved that the multiple use of statements with a sarcastic meaning towards a politician in the mass media can lead to the creation of a negative image and serve to undermine his credibility among his voters.
Key words and phrases: саркастическое высказывание, стратегия дискредитации, негативная оценка, маркеры сарказма, sarcastic statement, discrediting strategy, negative evaluation, sarcasm markers
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