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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2011. № 4. Part 1. P. 172-176.
SCIENTIFIC AREA:    Philosophical Sciences
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SOCIAL-CULTURAL ANALYSIS OF COMMUNICATION: FORMATION AND METHODOLOGICAL GUIDELINES

Strigankova Elena Yur'evna
Povolzh'e Academy of Public Service named after P. A. Stolypin


Abstract. The importance increase of social communication in modern society functioning actualizes the development of the methodological means of this phenomenon philosophical reflexion. The author researches the specificity of social-cultural analysis of social communication and characterizes the value-axiological, moral-ethical and linguistic-communicative paradigms, their constructive, pragmatic and humanistic content as topical methodological guidelines.
Key words and phrases: социальная коммуникация, коммуникативное сообщество, коммуникативные практики, коммуникативное действие, социокультурный анализ, ценностно-аксиологическая, морально-этическая и лингвокоммуникативная парадигмы, social communication, communicative society, communicative practices, communicative action, social-cultural analysis, value-axiological, moral-ethical and linguistic-communicative paradigms
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