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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2011. № 5. Part 1. P. 161-166.
SCIENTIFIC AREA:    Culturology
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KEY PARADIGMS OF SOCIAL REALITY CODING

Pudov Aleksei Grigor'evich
Yakut State Agricultural Academy


Abstract. The article reveals the two key paradigms of social reality coding caused by the dichotomy of "coding - interpreting" consciousness symbols. The essence of these paradigms is revealed by means of the description of the mythological and metaphysical interpretation of symbols. The methodological importance of coding social reality in respect to the description of modernization projects and objective processes of modern culture is specified.
Key words and phrases: кодирование социальной реальности, символы, символология, знаковая и символическая интерпретация, модернизация, миф-логос, знание-понимание, social reality coding, symbols, studies of symbols, sign and symbolic interpretation, modernization, myth-logos, knowledge-understanding
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