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SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2011. № 5. Part 1. P. 26-30.
SCIENTIFIC AREA:	Political Science
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PRINCIPLES AND METHODS, TECHNOLOGIES AND INSTRUMENTS OF EVENT MANAGEMENT APPLIED IN ELECTORAL COMMUNICATIONS SYSTEM

Bliznyak Roman Zinov'evich
Kuban' State University

Abstract. In this article event management is considered as the system (subsystem) in electoral communications structure having its own principles, methods, technologies and instruments which help to realize its functions and determine the limits of their application.

Key words and phrases: событийный менеджмент (ивент-менеджмент), управление событием, принципы, методы, технологии, инструменты, коммуникации: политические, электоральные, избирательная кампания, этические нормы вPR-отношениях, event management, managing event, principles, methods, technologies, instruments, communications: political, electoral, electoral campaign, ethical norms in public relations

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