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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2011. № 6. Part 1. P. 168-171.
SCIENTIFIC AREA:    Political Science
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Serkin Valerii Viktorovich
Astrakhan' State University

Abstract. The author considers the problem of the interaction of public opinion and higher echelons of power, analyzes the situation determined by democratic context and covers such questions as public opinion role and taking it into account while choosing the strategy of the reforms conducted in Russia and the correlation of the democratic processes in the newest Russia and the perception of democratic values by the Russian mass consciousness.
Key words and phrases: массовое сознание, общественное мнение, гражданское общество, демократические процессы и ценности, плюралистическое общество, масс-медиа, манипуляция общественным мнением, односторонний коммуникативный режим, агрегирование общественного мнения, mass consciousness, public opinion, civil society, democratic processes and values, pluralistic society, mass media, public opinion manipulation, unidirectional communicative mode, public opinion aggregation
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