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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2011. № 7. Part 3. P. 158-161.
SCIENTIFIC AREA:    Culturology
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Mironenko Larisa Aleksandrovna
Komsomol'sk-on-Amur State Technical University

Abstract. The author reveals the close link and complementarity of such categories as public and audience, provides the information about general trends in public opinion research, mainly empirical ones, which are connected with the research of certain audiences and/or initiated by media information.
Key words and phrases: общественность, общественное мнение, аудитория, социология массовых коммуникаций, public, public opinion, audience, sociology of mass communications
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