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Abstract. The author analyzes M. K. Petrov's semiotic conception of culture, pays special attention to culture consideration as a way of social heredity and elaborates on different communicating types comparison - communication, transmission and transmutation as well as social coding types.
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Key words and phrases: способ социальной наследственности, социокод, тип социального кодирования, коммуникация, трансляция, трансмутация, way of social heredity, social code, social coding type, communication, translation, transmutation
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Русский
