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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 11. Part 2. P. 94-98.
SCIENTIFIC AREA: Political Science
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CULTURAL INFLUENCE AS COMPONENT OF "SOFT POWER"

Zvyagina Dar'ya Aleksandrovna
Russian Academy of National Economy and State Service under the President of the Russian Federation


Abstract. The author reveals the content of the notion cultural influence, which is defined as an element of soft power, analyzes the role and place of culture in politics and national security enforcement, reveals seven factors of cultural influence, by which states can apply and increase their soft power, studies each factor from theoretical and practical side, and considers the material taken from news media internet portals, as well as the sites of funds and foreign missions of the Russian Federation.
Key words and phrases: "мягкая сила", взаимосвязь культуры и политики, факторы культурного влияния, структурный анализ, эффект присутствия, институции, национальная безопасность, "soft power", interconnection of culture and politics, factors of cultural influence, structural analysis, presence effect, institutions, national security.
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