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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 12. Part 2. P. 128-131.
SCIENTIFIC AREA:    Culturology
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AXIOLOGICAL FOUNDATIONS OF MODERN CORPORATE CULTURE: HISTORICAL-CULTUROLOGICAL ASPECTS

Mitrofanova Yuliya Nikolaevna
St. Petersburg University of Trade Unions


Abstract. The author considers the genesis of the value paradigms, which compose the corporate morality of post-industrial capitalism, and on the assumption of M. Weber's theory about the interconnection between Protestant morality and cultural norms in early capitalist society traces the influence of a number of religious ideas on the formation of the trappings of modern organizations corporate culture (mission, corporate identity and corporate rituals), as well as on the concepts of the so called intra-corporate environment.
Key words and phrases: внутрикорпоративная среда, диахронический аспект корпоративности, корпоративная мораль, корпоративные ритуалы, культурная детерминированность понятийного аппарата, миссия организации, эволюция протестантской этики, intra-corporate environment, diachronic aspect of corporativity, corporate morality, corporate rituals, cultural determinancy of conceptual framework, mission of organization, evolution of Protestant ethics
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