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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 6. Part 2. P. 26-30.
SCIENTIFIC AREA: Philosophical Sciences
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Apollonov Ivan Aleksandrovich
Kuban' State Technological University

Abstract. The author discusses the problem of ethnocultural identity in the context of globalization processes, by the example of M. Stirner and K. A. Svas'yan considers the prospects of identity egoistic strategy, and concludes that this strategy leads to personal growth horizon narrowing, man's depersonalization, and his individuality dissolution in mass consumption society.
Key words and phrases: этнокультурная идентичность, личностная идентичность, нормы и ценности, эгоизм, Я, ethnocultural identity, personal identity, norms and values, egoism, I.
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Статья подготовлена при поддержке РГНФ (проект 11-26-12001 а/Abh

"Этнокультурные нормы и ценности в диалоге культур

(на примере самопонимания национальной идентичности русской, адыгской и абхазской молодежью)").

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