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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2012. № 7. Part 1. P. 18-21.
SCIENTIFIC AREA: Study of Art
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TV SERIES EVOLUTION IN RUSSIA AND MECHANISMS OF THEIR INFLUENCE ON SPECTATORS: BY THE EXAMPLE OF THE SERIES TWO DESTINIES

Bedinskaya Yuliya Vadimovna
Institute of Television and Radio Broadcasting Workers' Further Training


Abstract. The author tackles the genesis and development of such serial narration genre as soap opera, presents the analysis of the series Two Destinies as interdisciplinary one basing on the researches in the sphere of literature and theater, gender and social psychology, mass culture and myth theories; for the first time in native criticism studies TV series as a separate phenomenon with its specific features, undertakes the attempt to consider systematically those TV series qualities, which determine its peculiarities, and conducts the analysis of the mechanisms of influence on spectators from wider culturological positions.
Key words and phrases: феномен, телесериал, "мыльная опера", архаические корни, исторический генезис, мелодрама, миф, phenomenon, TV series, "soap opera", archaic roots, historical genesis, melodrama, myth.
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