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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2013. № 1. Part 2. P. 132-135.
SCIENTIFIC AREA:    Study of Art
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Mirgorodskaya Nadezhda Valerievna
Kharkiv State Academy of Design and Arts, Ukraine

Abstract. The author considers the interrelation between the art of costume, advertising and fashion, analyzes the processes that determine the formation of the design-artistic forms of fashion illustration at the beginning of the ХХ th century, researches the specific features of fashionable costume visualizations and their transformations into advertising images with certain visual-stylistic and semantic expressiveness, raises the questions related to the formation of the aesthetic impact of fashionable costume advertising images through their artistic qualities, and as a result reveals the features of costume visualization development in fashion illustration.
Key words and phrases: visualization of fashionable costume, fashion illustration, advertising fashionable image, fashionable communication, stylistics of fashionable image interpretation, design in fashion
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