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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2013. 10. Part 2. P. 126-131.
SCIENTIFIC AREA: Historical Sciences and Archeology
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"NEW SOVIET WOMAN": CONSUMERS ROLE UNDER CONDITIONS OF DEFICIT

Mishchenko Tat'yana Aleksandrovna
Bryansk State University named after academician I. G. Petrovskii


Abstract. The article considers one of the aspects of the ideological construction "new soviet woman" that was formed during the "thaw" period. Consumer role was viewed mostly as attributed to women; it was characterized by specific buying, refashion and storing practices dictated by the want of goods in the emerging consumer society. The author underlines the state influence on the formation of the womans consumer role (taste cultivation, control over consumption culture).
Key words and phrases: , , , , " ", gender roles, consumer practices, taste cultivation, deficit, "society of repairs".
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