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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2013. № 11. Part 2. P. 136-138.
SCIENTIFIC AREA: Philosophical Sciences
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Novikova Elena Yur'evna
Plekhanov Russian University of Economics

Abstract. The article reveals the heuristic nature of philosophical anthropology principles application in design theories. The author’s analysis of the modern directions of "emotional" design is given. The author substantiates the necessity of relating the conceptions of design to the conceptions and categories of philosophical anthropology. According to the author, system philosophical methodology allows overcoming the one-sidedness of "emotional" design, considering the designer’s creative activity in wide social-anthropological context.
Key words and phrases: философская антропология, творческая деятельность, дизайн, методология, человек, потребитель, ценности, социальная ответственность дизайнера, philosophical anthropology, creative activity, design, methodology, man, customer, values, social responsibility .
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