Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2013. № 4. Part 3. P. 79-82.
POWER TRANSFORMATION INFLUENCE ON POLITICAL-COMMUNICATIVE PROCESSES IN THE RUSSIAN FEDERATION ENTITIES (BY EXAMPLE OF YAROSLAVL' REGION)
Krainova Kira Anatol'evna
Moscow Classical University
Abstract. The author considers the questions of power transformation in the political-communicative process, mentions that power has a significant influence on the political-communicative process, determining the nature, direction, and dynamics of its development; due to the changes of the political environment in the Russian Federation entities actualizes the question of the effective interaction between power and society, gives her own definition of the notion "community group", and presents the results of the original scientific research.
Key words and phrases: политико-коммуникативный процесс, трансформация власти, управление коммуникациями, информационная политика, группы общественности, средства массовой информации, коммерческий сектор, некоммерческий сектор, political-communicative process, power transformat
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