Archive of Scientific Articles

SOURCE:	Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 11. Part 2. P. 112-114.
SCIENTIFIC AREA:	Historical Sciences and Archeology
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PECULIARITIES OF THE SOVIET MEDIA COVERAGE OF THE USA WITHIN THE FRAMEWORK OF "PEOPLE’S DIPLOMACY" POLICY DURING THE THAW

Lopatkin Ivan Nikolaevich
Orenburg State Pedagogical University

Abstract. The article highlights the peculiarities of the soviet media as to the soviet-American relations during the period of Khrushchev’s rule. The paper gives the characteristic of the concept "public diplomacy", as in the USSR in the period under review the government headed for this form of international relations. The article describes how the soviet propaganda showed the political aspect of interaction between the two states. The data about economic, scientific and cultural interaction between the USSR and the USA published in the printed media are analyzed.

Key words and phrases: политика "народной дипломатии", политика "мягкой силы", советско-американские отношения, советские СМИ, пропаганда, "people’s diplomacy" policy, "soft power" policy, the soviet-American relations, the soviet mass media, propaganda.

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