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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 11. Part 2. P. 185-189.
SCIENTIFIC AREA: Culturology
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CULTURAL FACTOR OF CONSUMER VALUES ?? EXPANSION IN MODERN CHINA

Chelnokova-Shcheika Anna Vital'evna
Moscow State Linguistic University


Abstract. Most modern studies consider the Chinese consumerism from the economic point of view, and a cultural aspect of the problem is studied only in the context of consumer behaviour and the motives of the acquisition of goods. Only a small number of studies refer to the origins of the Chinese consumerism and the reasons of its rapid expansion taking into account mainly the external factors of interaction and often ignoring internal "stimulators". This article analyzes the cultural factor of consumerism escalation in China in order to understand better the transformation of values ??in modern Celestial Empire.
Key words and phrases: культурные стимуляторы, китайский консюмеризм, конфуцианские ценности, бережливость, потребительские ценности, культурный контекст, cultural stimulators, the Chinese consumerism, Confucian values, economy, consumer values, cultural context.
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