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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 12. Part 2. P. 204-207.
SCIENTIFIC AREA: Historical Sciences and Archeology
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FOLK CRAFTS OF THE OSSETIANS: CONSERVATION STATUS AND INNOVATIVE POSSIBILITIES

Khubulova Eda Vladimirovna
V. I. Abaev North-Ossetian Institute of Humanities and Social Studies of Vladikavkaz Scientific Centre of the Russian Academy of Sciences and the Government of the Republic of North Ossetia-Alania


Abstract. The article considers the problem of creating a conservative and reconstructive programme of folk crafts as an integral part of cultural heritage and modern innovative resource. By the materials of a sociological research an attempt is undertaken to determine the status of traditional crafts conservation in the Republic of North Ossetia-Alania, and the demand and possibilities of the business-adaptation of certain items of material culture in modern conditions.
Key words and phrases: этнокультурный брэндинг, народные промыслы, возрождение, популяризация, модернизация технологий, туристический сервис, проблема занятости, духовно-нравственный потенциал, ethno-cultural branding, folk crafts, revival, popularization and modernization of technologies, travel service, problem of unemployment, spiritual and moral potential.
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